Who's Tweeterific?

Want to start a Twitter profile?

This recent Mashable article highlights some hurdles in attracting Twitter followers.

For established brands not all of this is information is relevant, but the some points made in this article still apply. (1) Publish updates frequently (2) Continually engage followers (listening to feedback, responding in a relatively short period of time to questions, participating in conversations, rewarding loyal followers, etc.)

From 10 Reasons I Will Not Follow You in Return on Twitter...

1. You have no user avatar…or your user avatar is neither a personalized photograph nor reflective of a brand.

2. You list no location, no website, or no bio

3. Your “website” listed is a MySpace profile…or, far worse, an AngelFire “page.”

4. You’re following over 1,000 users, have 20 followers, and no updates

5. Your profile features any variation of “Internet expert”…or “social media expert” and you have very few and/or insubstantial updates.

6. Your updates clearly indicate that your Twitter activity is always, only, about pushing your own service/product

7. Your following and my return follow result in a poorly-constructed auto-DM reading, “Thx for the follow! How can I help you get to a 4-Hour Work Week?”

8. Your most recent updates make references to any need to achieve “more Twitter followers”
…or “enough new followers to reach 10,000 followers by midnight!”

9. Your Twitter stream indicates a propensity for consistent arguing
…with your followers/random Twitter users/really anyone.

10. You do not engage your Twitter followers