Yesterday, Pew Internet published a look at social networking. The study looks at the broad demographics of social networking users as well as some trends, i.e. - most social networkers having more than one account.
Beyond the demographics, some of the interesting nuggets to me were:
- 49% of Adults with an online profile use it to "Make Plans with Friends."
- Most social network users use the sites daily (37%). This suggests that with a heavy, consistent advertising presence that the message should be changed more frequently.
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