Digital Fundraising

I've participated in my fair share of car washes, walkathons and even a rock-athon (not as cool as it sounds... we sat in rocking chairs). It's nice to see that digital is taking this to a whole new level. There have been several eyes looking at the American Cancer Society's SecondLife Relay for Life, but what about something more instantaneous?

Well, check out this blog that was recently written up by WOMMA! In it the marketer states that for every blog subscription, they'll donate $0.50 to their local chapter of the National MS Society... a great, easy way to have people to support your cause and drum up subscriptions. Nice thinking!