What you talkin' about, Twitter?

Everywhere you turn these days, people are asking "do you tweet?" With Tweeting being talked about everywhere from coffee shops and the halls of our government it seems to have formed into a social networking frenzy. And yet, while people think it's "hip"... they don't see the value in it. Nielsen Co. recently released this bit of research explaining that a whopping 60% of those who go to Twitter don't RETURN the following month.

Is this perhaps because consumers don't see how this is any different than the status updates on Myspace, Facebook, etc. Heck, even LinkedIN has status updates now.

To pull out some grandma research, the common complaint I hear from people who don't Tweet is that they already do that on other sites and in fact, that's the thing they HATE most about social networking... the inundation of status updates about stupid stuff.

Or is this simply a sign of younger generations being much more comfortable publishing themselves and older generations valuing privacy? Us digital marketers see that more and more consumers are turning to social networking, but need to be cognizant that there is a definite resistance to it as well and make marketing plans with that in mind.

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Twitter Frenzy
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